Alicia Ashley’s "BE AWESOME! NOT AVERAGE" programs are engaging, career altering and create powerful momentum necessary to breakthrough the inertia of “average” performance.

Webster’s Dictionary defines average as: common and ordinary.

No hotel, resort or person for that matter wants to be described as common, ordinary or average! Average is just ok, it’s not great and it’s not awful. That’s why “average” is dangerous. Average is the enemy of excellence in any organization. When being “average” becomes acceptable, awesome is impossible.

“Average” service is service is bland, boring, indifferent, mundane, and can be very aggravating to Guests who are paying sometimes very high prices for a room in your hotel. The main problem with “average” in most hotels and resorts is that it is contagious. One employee delivers “average” service and it spreads like wildfire. Unless there are those exceptional employees able to resist the inertia of “average” the whole department easily becomes “average.”